So, if you are reading this than you are probably looking to grow your Instagram and your blog. I’m going to be honest with you, it’s a lot of work and takes a lot of time. I had my following up to 18,000 before I accidentally deleted my whole account. Yup, I’m an idiot. But, after a lot of thought, I started over. This is what I’m doing to grow my account again! Check out my new IG page here—–>@ThreelittleloveBlogs
1.) Create amazing content! This is very obvious but very important. People want to see pictures that are beautiful to the eye. Having a theme on your page is really popular now and when people go to look at your page it’s really visually appealing. This is something I am currently working on. Playing around with themes and figuring out the direction I want to go with my new account.
2.)Engagement! From everything I have read about the 2018 Instagram algorithm, you need to be engaging with others and having them engage back, specifically in the first hour after you post your picture. The more engagement the better your picture will rank and more likely that Instagram will allow the other 90% of your followers to see your picture and also possibly putting you on the explorer page. Which is exactly where you need to be.
In 2018 a comment with more than four words is worth more than likes so get out there and mingle with people in your niche. Go into each hashtag you attached to your picture and comment and like other people. And most importantly, if someone is kind enough to write a comment on your post, reply back to them as soon as you can. The longer you wait the less likely Instagram will boost your picture. Create and build relationships with people within your niche.
3.) Which leads me into my next tip, Join an engagement pod! These are super helpful when you are starting to get your page and blog started. Find a pod within your niche and engage with others. These can be a lot of work and time consuming but very rewarding at the same time. There is so much community within these pods and everyone has similar goals as you do. You engage with others on their posts and then in return they engage with you on your posts.
4.) Do a giveaway! There are so many giveaways going around. Just find one within your niche so you can target an audience that will like and engage with your content. Brands will often do giveaways with you too once your following has grown.
5.) Join hashtags like #followfriday or #momcrushmonday! This is when you showcase another person within your niche that you enjoy and think your audience would enjoy. A lot of the time others will do this for you and it’s a great way to cross promote each other and share followers. You probably notice bigger accounts doing this. They generally promote others in their niche that have around the same amount of followers as they do.
6.) Create a promotion for yourself or an advertisement. Now, if you have the business profile in Instagram, than you are able to pay Instagram to promote your picture. Depending on how much you want to pay them is the amount of people they will let other accounts see you or reach you. I tried this a few times and I have to say, it was a waste of money. I didn’t see any results from this. So save your money. What you need to do is make an ad, and you have probably seen the larger accounts do this through the facebook promotions, but you make a slide of a couple of your best pictures or one picture that would showcase your page. You would pay an account with at least 100k followers to promote you. Now, you will want to fine someone in your niche and a lot of these accounts will not do this for you because of their own brand integrity but this is a BUSINESS and their will be one or two accounts who will work with you.
You get what you put into it. If you go into this with the mind set that you are just going to be laid back and the followers will just come to you…..you are mistaken. It doesn’t really work like that. Even though, if you ask people with a large following how they grew their accounts, that’s what they would tell you. That’s pretty much what they have told me. But here’s the thing, these larger accounts have the “secret” to success. Yes they have amazing pictures and probably have an amazing marketing team but there is one thing that sets them apart from all of us smaller accounts. I’m on a mission to figure this out and when I do, you’ll be the first to know! If you want this to be a business for yourself than you need to treat this like a business.
Something I did last time that I won’t be doing this time is join in on follow loops. You follow someone to have them follow you back. I joined and participated in all of the mom follow loops. I did meet some really amazing moms with amazing accounts BUT I had a lot of people following me just to follow me and NOT because they liked my content. So, it’s like dead weight. All these followers that won’t like and comment on your pictures. Choose quality over quantity as hard as that seems. It’s a quick and free way to grow your account with similar people in your niche but I won’t be doing that this time around because I am focusing my time in other areas.
Something that I would suggest that you don’t do is buy followers. That’s a sure way to get your page flagged and disabled. And like I said before, you don’t want dead weight, you want engaged followers. Another thing that I would not suggest is the follow/unfollow. I know a lot of people do this because they do it to me ALL THE TIME. It’s quite rude if you ask me and it happens to me from really really large accounts. I guess it was really popular in 2017 but now Instagram is cracking down on that. Which is good because now a days everyone has an app that shows who unfollows them. Plus who has time to follow 100’s of people a day to just unfollow them. I hate to say this but if a person does that more than once to me I just block them. I mean, bye Felicia! Ok, but seriously don’t waste your time.
Let me know what’s working for you and your account! Thanks for stopping by!
Katie from @ThreeLittleLoveBlogs